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Research papers

Compatibility between decentralisation and cohesion

In designing, implementing, developing and maintaining the organisation of a multinational computer services company, one must first of all respect the constraints linked to service. In its development, as well as in its management, GSI has preserved...

Catalogue: Seminar 1990: Countdown to 1992
Author: Jean Luis Brousse
June 15, 1990
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Citation

Brousse, J. . (1990a, June 15). Compatibility between decentralisation and cohesion. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/compatibility-between-decentralisation-and-cohesion


Research papers

A review of pros and cons of centralised research in manufacturing companies

Several different organizational forms for a multinational manufacturing company are examined, and the implications of these different structures for the nature of the marketing research function: in particular the degree of centralization or...

Catalogue: Seminar 1988: International Marketing Reserarch
Author: David Hawkins
June 15, 1988
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Citation

Hawkins, D. (1988a, June 15). A review of pros and cons of centralised research in manufacturing companies. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-review-of-pros-and-cons-of-centralised-research-in-manufacturing-companies


Research papers

Centralised and decentralised marketing research: How to find the "optimal balance" in a multinational pharmaceutical company

Since 1986 the International Marketing Research Department at the Sandoz Headquarters (HQ) has become increasingly involved in multi-country studies, forming one of the cornerstones for the "international core” of New Product Development, Group...

Catalogue: Seminar 1988: International Marketing Reserarch
Author: Bernd E. Grobe
June 15, 1988
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Citation

Grobe, B. E. (1988a, June 15). Centralised and decentralised marketing research: How to find the "optimal balance" in a multinational pharmaceutical company. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/centralised-and-decentralised-marketing-research-how-to-find-the-optimal-balance-in-a-multinational-pharmaceutical-company


Research papers

Report-back from working group I

At the end of the first day, considerable discussion took place on the advantages and disadvantages of using chains of organisations. It was thought that the papers of Whitley, Haines, Berent and Jarvis nicely presented the arguments for: Central...

Catalogue: Seminar 1971: Multi-Country Research
Author: Robert M. Worcester
June 15, 1971
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Citation

Worcester, R. M. (1971a, June 15). Report-back from working group I. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/report-back-from-working-group-i


Research papers

Comment on J.F. Boss's paper

We understood this work essentially as an automatisation of the actual way of making budgets in a great international company. But the huge size of the model prevents a real back and forth movement of information between central management and...

Catalogue: Seminar 1968: Operational Research In Marketing
Author: Pierre Cavalieros
November 1, 1968
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Citation

Cavalieros, P. (1968a, November 01). Comment on J.F. Boss's paper. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/comment-on-j-f-boss-s-paper